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7/18/2005

Corporations Using Google AdWords to Poison Worker's Minds


Source: ICLA

The Communicate or Die community has posted this story about how corporations and anti-union lobbying groups are using Google AdWords to disseminate anti-union propaganda. This is just one more reason unions can no longer afford to remain disorganized in their approach to the technologies and strategies for communicating messages on the Internet. More and more, public opinion is shaped by the information received on Internet web sites. Although effective use of the Internet can't guarantee success for unions, improper and uninspired application of the technology greatly increases the odds for failure.

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